The bed renews. You do not replace it.
Around year 5, and again around year 10, a new comfort layer goes on for £299. Everything underneath stays. Two Refits over ten years cost less than one cheap mattress bought twice.
Concierge unpacking included with every mattress · To the room of your choice, packaging taken away
Made to order · United Kingdom
You already know the size. What you do not know is how it will feel, and that is the part we settle after you have slept on it. Twinbuild construction: Sevencore below, a comfort layer above.
Complimentary concierge unpacking · Old mattress taken away · 100 nights to change your mind

Twinbuild
Every other mattress is one sealed unit, so when the surface goes soft the springs go to landfill with it. A Perennial bed is built in two, and the part that wears lifts out.
Why a Perennial bed
An annual plant dies at the end of the season and is bought again. A perennial returns from the same root, year after year. The comfort layer is the part that dies back. Sevencore is the root.
Around year 5, and again around year 10, a new comfort layer goes on for £299. Everything underneath stays. Two Refits over ten years cost less than one cheap mattress bought twice.
You cannot learn a bed in 4 minutes on a shop floor. Sleep on it, tell us what is wrong, and we build a new comfort layer to your description. With our compliments, for a year, as often as it takes.
Nothing is built before you order it. No warehouse, no old stock to move, no last season's tension being sold as this season's. Wound, layered and closed after you chose your size.
Carried to the room you choose, unboxed, unrolled onto your bed and positioned. The packaging leaves with the crew. Complimentary with every mattress.
Taken away on the same visit and sent for recycling rather than landfill. We carry the cost. Complimentary with every mattress.
What you are paying for
Because you will buy it again. A cheap mattress is an annual: one life, then the whole thing goes, springs included. This is built so the part that wears comes off and the part that lasts stays. Over 25 years you buy one bed and two comfort layers.
Neither can anyone, really. Four minutes lying down in a shop tells you nothing about the eighth week. That is why the feel is not fixed when you order: you sleep on it, and for a year we remake the comfort layer until it is right.
Fair. So we made the things that usually stay hidden checkable: every one of the 13 layers, the wire gauges, the densities, the zone map. And 100 nights to send it back, collected from your home, refunded in full.
Turn the layer over. One face is medium, the other medium firm, and they are equal halves rather than a token flip. If neither is yours, tell us how it should feel and we build one to that description.
Sagging is the comfort layer, not the springs. On a sealed mattress that means the whole thing is finished. Here the comfort layer is a part, and the 8cm encased perimeter and 25-year Sevencore underneath are not going anywhere.
It leaves on the same visit and goes for recycling. Complimentary, and it is why nothing of ours has to end in landfill either.
Ask a simpler question: what happens in year eight? On a sealed mattress, you buy another one. Here you buy a £299 layer. That is the difference, and it is structural rather than a matter of taste.
What arriving looks like
Not left in a hallway in a box for you to wrestle upstairs.
Beforehand
We call before we come and arrange a time that suits you. Nothing arrives unannounced.
On the day
To the room you choose, unboxed, unrolled and positioned. The packaging leaves with it.
Same visit
Taken away and sent for recycling. We carry the cost.
Choose your size
You do not choose a firmness. It arrives medium firm with a flippable comfort layer, and the feel is settled afterwards.
A year to tell us how it should feel. We remake the comfort layer to that, with our compliments, as often as it takes.
Collected from your home and refunded in full. Emperor is made to order and excluded.
The part that carries you is guaranteed for a quarter of a century.